— —Project - UFC Fight Pass
— —Role - Design Direction
— —Company - Troika
— —Objective - In app look development
— —Role - Design Direction
— —Company - Troika
— —Objective - In app look development
In this project my main objectives were to design a theme that would be present throughout the ufc app and to engage all mma fans. So I’ve decided to explore a more cinematic approach that was uncommon back than for such a platform. Film like quality with subtle presence of grain. Bold sliding blocks as a toolkit to transition from one interface to another all felt quite fitting.